Score High with Online Gaming
Gaming is an excellent opportunity for the content provider. Content services, such as games are increasingly popular, providing rapidly growing sources of revenue. The variety and number of games providers is likewise growing. Established communities of game-players exist and are ready to sharpen their skills with online gaming. First-past-the-post content providers of online gaming will collect the profits!
MTS Total-e product is the ideal platform for incorporating content from multiple sources, for billing, promotions, discounts and pricing. Total-e as well will manage the distribution of revenue between all parties involved in the business chain.
All Ways Win with Online Games
These are some of the methods for winning over subscribers to online games:
- Attract customers online by incorporating value-added features into new titles and existing hit-titles
- Create short-term branded offerings and migrate communities from one site to another
- Provide pre-subscription teasers (time based - 1 week free, or activity based - 2 games free)
- Use viral marketing techniques including "bring a friend", gift certificates
- Attract users online by teaming with offline and online partners, packaging online games, offline retail and merchandising
Collect the Winnings in the Revenue & Profitability Sweepstakes
Ensure that you collect all the revenue winnings from online games:
- Provide management visibility into each branded offering as well as total revenues and profits
- Manage relationships with both online and offline partners
- Support prepaid business models
- Team up with channel partners who already have established online communities - for demand creation as well as privately labeled services
- Support advertising models
Total-e is Your Ace in the Hole
Total-e allows content operators play their winning hand by providing:
- Full support of brand management
- Enabling association of customers and service with brands
- Definition of separate marketing and sales activities for each brand, including separate channels, promotions, discounts and pricing
- Full packaging engine for retail and online services, including ability to support purchases and merchandising
- Full management visibility into profits and revenues, available through reports
- Management of
- Purchases of tangible goods
- Offline and online partners, including commissions and royalties on both tangible and virtual services
- Channel partners, for test-drives as well as for full privately labeled services
- Support for prepaid and managed balance models.
- Support for sponsored gaming and other advertising models
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